Putting advertisements in banners are good but the chances of the customers catching a glimpse of it have become a rare event. Newer product releases may go unnoticed by your trusted customers. Marketing through emails is but the only way to overcome similar problems.

Promotion of company's products or the services in offer by means of electronic mails to potent buyers or existing customers is the core of email marketing. Being aware of the pitfalls may be an added advantage to any marketer. Understanding how customers prefer receiving emails may go a long way in communicating advertising messages the right way to the customers.